Seminar "Brand desire: How to create consumer involvement and inspiration"

In this seminar, Prof. Oriol Iglesias will present a comprehensive model based on academic research and in-depth interviews with top managers from leading global brands, showing the main drivers of brand desire that managers should activate.

 

Prof. Oriol Iglesias is Associate Professor at ESADE - Universitat Ramon Llul. The seminar has a registration fee of 17€ and you will receive the speaker's book “Brand desire: How to create consumer involvement and inspiration”.