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Generation Z: influencers of decision-making process. The influence of WOM and Peer Interaction in the Decision-Making Process

Nome:
Marta Martins Marques da Cruz

Título:
Generation Z: influencers of decision-making process. The influence of WOM and Peer Interaction in the Decision-Making Process

Curso:
Mestrado em Marketing

Orientador:
Susana Cristina Lima Costa Silva

Co-Orientador(es):
Joana Pinto Leite César Machado

Data:
11/07/2016 09:30

Ciclo:
Mestrado