Room: Auditorium 0.2 (former auditorium A1)
Time: 14h30
Speaker: Hans-Peter Voss
Hans-Peter Voss, Ph.D. in medicinal chemistry in the Free University Amsterdam (the Netherlands), Associate Professor at the same university, senior scientist in Heineken, in product quality, brewing science, sensory science and product and packaging development. Presently, senior consultant and owner of VossID (Vision on Strategic Science, Innovation and Development) and business manager of Craft Brewery “de Kemphaan”. Collaborations as consultant with food and ingredient industry, consumer research agencies as well as Universities (Wageningen University and Catholic University of Porto). Interest fields: consumer and sensory science, food technology and brewing science, innovation.
The presentation highlights the importance of the different aspects of a product innovation. The basis is the product quality with the chemical and physical aspects, followed by the sensory properties.
On top of that the product should fulfil a consumer need and the emotion evoked can distinguish between a good and a great product.